Vasai Virar, Maharashtra, India
Anuj Kantharia

Anuj Kantharia

Associate Product Manager | InsurTech & FinTech

I'm a product manager with a foundation in product design, which means I tend to start with the user's confusion and end with the business case. At gili.one I lead product across gili.co, gili.pro, and Letsurety, covering general insurance, employee benefits, and the surety bond lifecycle for more than 55 enterprise clients and 45,000 users. I've authored more than 20 PRDs and shipped everything from the HDFC Motor Insurance integration to a Group Voluntary Life product that reached ₹40 lakh in premium in its first quarter.

Work

Below are some of my recent projects. Please request for the complete walkthrough of the locked projects.

Thoughts & Ideas

Notes on building insurance and fintech products, moving from design into product management, and using AI prototyping to shorten discovery before engineering spends a sprint.

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Experience

Seven years moving from graphic design into product design and then product management, now owning the full lifecycle across three insurance platforms at gili.one.

Jun 2025 - PRESENT

Launched Group Voluntary Life on gili.pro in a single week and iterated it to production maturity within five, generating ₹40L in insurance premium in the first quarter.
Authored 20+ PRDs across gili.pro, gili.co, and Letsurety, defining user journeys, edge cases, business rules, API contracts, and acceptance criteria.
Led the end-to-end HDFC Motor Insurance integration on gili.co, covering rollover, break-in, and used-car policy workflows from discovery through production launch.
Shipped semi-automated policy endorsements and Letsurety's Admin Panel, cutting HR processing to supervisory oversight across 55+ corporates and reducing admin effort from a four-person team to one.
Feb 2024 - PRESENT

Oct 2021 - Jul 2023

Jul 2020 - Oct 2021

May 2019 - Jul 2020

Ambiguous business problems don't need better opinions in the room, they need a clearer definition of the problem.

Stack

The tools I use to run discovery, write PRDs that engineering can build from, and keep three insurance platforms shipping without losing track of what users actually do.

in short

Lead product across gili.co, gili.pro, and Letsurety, serving more than 55 enterprise clients and 45,000 enrolled users

Background

Anuj skipped presentations and built real AI products. Want to know how?

Anuj Kantharia was part of the June 2026 cohort at Curious PM, alongside 20 other talented participants.

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